A recent study conducted by the Max Planck Institute of Neuroscience in Germany discovered that musical memories are NOT stored in the same part of the brain as the normal memories. We decided to use this finding to create a movement that will give hope to patients with Alzheimer’s disease around the world.
The campaign #unforgettablesongs wants to connect families, patients and musicians to transform the life stories of Alzheimer’s patients into songs. It’s a way to preserve their memories for as long as possible.


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